Pulse AI platform
Consumer intelligence powered by AI. Dashboards, geographic mapping, and natural-language chat on one unified data layer — plus the runbooks, methodology notes, and quick links the team uses every day.
Apps
Ask IMI
Ask questions about brands, demographics, and consumer behavior in plain English. AI interprets data and responds with charts, tables, and citations.
DashboardsWorkbench
Entity-centric analytics with 13 metrics across engagement, brands, categories, and passion points. Cross-cut by any demographic or geographic dimension.
GeographicPulse of Earth
3D globe with geographic intelligence. Drill from country to state to sports market to see where brands, properties, and categories over-index.
StudioPulse Studio
Briefs, blogs, and scorecards grounded in survey data. Pull from chat, layout with templates, export as PDF or PPTX.
Consumer segments
What's new
Consumer segments
8 AI-discovered consumer groups now available in Workbench with demographics, brand affinity, and media habits.
Geographic intelligence
Pulse of Earth now covers 113 sports markets across US + Canada with drill-down, cross-filters, and cluster analysis.
Chat PPTX export
Ask a question in Ask IMI, then download the response as a branded PPTX deck with one click.
SP + GP scorecards
Unified scorecards with engagement, intensity, passion, excitement, consideration, and favorability across all entities.
Passion-point intelligence
Deep cross-tabs between passion points and purchase categories powered by GenPulse data across 16 countries.
Interactive reports
Valued Nutrition, Pro Soccer Fans, and AI Passion Comparison — full interactive reports with charts and data tables.